Quickfire Ways To Share Your Vegan Brand On Social Media
These days, practically everyone is interested in going vegan (even if they don’t want to admit it). That’s because plant-based diets are just better all-round. They’re great for your body, for the animals, for the environment and, dare we say it, for your soul too.
If you’re an entrepreneurial person, you can’t help but notice that veganism is still an untapped market. Things are improving and companies are getting better at managing it. But there are still relatively few killer vegan brands out there.
In this post, therefore, we take a look at how you can promote a vegan brand on social media and rise to the top. Here’s how to succeed.
Take Note Of Social Issues
Even if you don’t care about social issues, your client base does. In fact, for many younger people, things like LGBT and sustainability are their reason for living. Thus, when you’re reaching out over social media, bear these topics in mind. If you feel like you’re treading on eggshells, you can always filter your outreach via a marketing manager who understands the consumer landscape.
Use Outreach Platforms
While social media platforms are good, they often don’t offer the full set of features and tools that you need to build a tribe. Many vegan outlets, therefore, are looking for a tool that can integrate all their activities. Finding an intuitive community platform can help vegan brands create groups, conduct polls, insert push notifications, and offer customer support through a single channel.
Use Approved Hashtags
Hashtags are essential for making it easy for people to find your content online. Uploading images of your products with the correct hashtags on social media makes it easy for potential customers to find when browsing. The best platforms for this are Pinterest, Instagram, YoUTube and TikTok.
Follow Up On Trends
The vegan food scene goes through regular trends and phases. One minute, the most popular item on the menu is avocado toast, the next it’s pan pizzas. To find out more about the latest trends, start browsing through social media and see what is creating a stir. Then take these ideas and create your own, making sure to put a novel spin on things.
Convince People That The Vegan Way Of Life Is Better
Vegan is a bit of a dirty word because people associate it with deprivation. They think that if you live a vegan lifestyle, you’re only living half a life. Your main job as a brand, therefore, is to convince people that this couldn’t be further from the truth.
But how do you do this? Well, one way is to completely ignore the fact that your food is meat-free and just celebrate it for what it is. Nobody looks at a bowl of falafels and imagines themselves to be somehow horribly deprived.
You can also appeal to people by sharing images of products that look (and taste) just like the meat-containing original. That’s what Beyond Meat did with their innovative plant-based burgers. They showed that you could still have a great burger experience, even without the meat.