When I first started out blogging back at the end of 2011 (good god) I had a clear vision of wanting to become a fashion blogger. My blog was created on the premise I could share and document my daily outfits and that’s exactly what I did. I was inspired by the likes of Style Scrapbook, The Blonde Salad and a few other style blogs that have sadly appeared to have come to an end. Tilly-Jayne was a fashion blog and I would class myself as a fashion blogger if ever asked, but now? Not so much.

I was 19 back then, I’m now fast approaching 25 and therefore as I’ve evolved, so have my interests. Rewind back to 2012 and I was 100% immersed in fashion. I was studying for a degree in fashion marketing, blogging whenever I could get a free moment to set up my tripod or haul my mum into taking a few snaps on my Sony cyber shot or I was interning my ass off in London for high street brands such as Dune. Fashion was my life and I loved it, don’t get me wrong I still do but I also have other loves.

I love to travel, I love to explore and I love interior design. My world has become less fashion focussed and instead I find myself flicking through a copy of Vegan Living much more regularly than Elle magazine.

I still adore fashion, I still love to share my outfits on Insta but there has been a little love lost. My blog content has shuffled slowly in the direction of travel and lifestyle with a few drops of fashion thrown in. My most popular posts last year were my vegan related posts, and now I find myself struggling to relate to the latest Gucci bag or belt. I no longer wear leather, and apart from the likes of Stella McCartney, it has left me feeling alienated from something I used to live for. 

Don’t get me wrong, I’m happy with my choices and maybe my thirst for fashion will bounce back, but it has got me to thinking, what is my niche? Do I need a niche? There are SO many blogs out there I almost think it’s impossible, but I suppose what’s been in the back of my mind is what kind of blogger am I?

It’s left me putting my blog to the side, whilst I figure it all out. But I’m not sure there is an answer. I’ve come to the conclusion that whilst I wouldn’t class myself as purely a fashion blogger, I intend to continue to blog about my style, but also blog about my travels, new interior buys and even the latest vegan restaurant I went to.

Last month I published my first vlog, which I LOVED creating and sharing with you guys. It’s definitely opened up a new avenue, and there will be another travel vlog coming up this month too. In June I’ll be saying goodbye to the UK to travel around California, which will provide an amazing opportunity to really get into the vlogging side of things which I’m so excited for. 

So I guess that makes me a ‘bit of everything blogger’ which initially threw me, having been so used to one main blogging subject for all these years but for now I think I need to shake off this funk and just post about what I want when I want instead of worrying about what this blog is all about. 

Do you think a blog needs a niche? Has your content changed over time? I’d love to hear any thoughts, opinions and stories in the comments below.