As you may know I'm a massive fan of Keds, AKA the comfiest shoes I've ever owned! So when an e-mail popped up in my inbox regarding a new collaboration I couldn't wait to hear more about it! When I visited Keds HQ back in August there was a few hints of a possible new face/partnership for the brand. I was wondering who it could be, I remember a collaboration with Mischa Barton a few years back now so I was thinking along those lines. I think Taylor is a great role model for younger girls so a good choice made by Keds in my opinion! Here are her Red Keds set to hit stores tomorrow:

REDChampion-1

Taylor's Red Keds are a take on the famous Champion style, I actually use these for the gym as I don't like clunky trainers! The partnership kicks off to coincide with Taylor's latest album offering "Red". 

“I’m so excited to be partnering with Keds,” said Swift. “I’ve been a fan of Keds® for years because they have two of my favorite elements of great style – they’re classic and effortless.” 

Via a multimedia campaign, Keds will be encouraging young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest. Brand president Rick Blackshaw says "we’re committed to helping girls everywhere look great but feel even better". It's refreshing to see a brand sending out a really positive message to young girls and I think Taylor's Red Keds will be hugely successful. 

What do you guys think of Keds latest partnership? Are you a Taylor fan?


Tilly xo