Your Business Needs A Website: How To Make It Work For You
When you start a business, you know that a few things are essential. These include:
- A Business Plan
- Marketing and Sales Strategies
- Licences and Permits
The essentials don’t stop there, however. While each of the above can be obvious, they’re far from the only things you’ll need. One of the more overlooked parts of these is a website.
It’s easy to understand why this is overlooked; it mightn’t have an obvious connection to your revenue and bottom line. Your company’s website is more important than you’d think.
Not only does it function as a marketing tool, but it can improve your revenues when developed and used properly.
Why Your Business Needs A Website
The importance of a company website can’t be understated. While that can be hard to believe, there are multiple reasons to this.
The largest include:
- Most business decisions start with an online search of a company. Failing to have a web presence could arouse suspicions among potential customers.
- It highlights your products/services, alongside your expertise. That can work as an effective marketing strategy.
- It makes it easier for customers to find you online. That increased brand visibility can have a net impact on sales and revenues.
That doesn’t mean that entrepreneurs should simply create a website and let it be. You’ll need to put effort into it.
You have to know how to make your business website work for you. While there’s a breadth of methods that you can use for this, several strategies can be more effective than others.
How To Make Your Company Website Work For You: 5 Things To Implement
1. Have Live Chat Functionality
When people visit your website, there’ll typically be a reason for this. Few visitors will end up there by accident. While this could be to learn more about your business, they likely want more.
In some cases, they could want to contact you about your product or service. That could be to learn more about it or even to purchase it.
You should make it as easy as possible for them to do so. Implementing a live chat functionality is an effective way of doing so.
Alongside that, it can be easy for your business to manage. If that sounds appealing, this page has more information about how live chat can help you.
2. Implement SEO
Search engine optimisation (SEO) refers to the process of helping a website rank well on search engines. It focuses on ranking well for keywords relevant to your business.
These are the terms that potential customers search for when looking for companies like yours. You’ll need to focus on this to increase your brand visibility.
If you don’t rank well for key terms, then potential customers may never see your company. The more people that see your website, the more overall conversions you should get.
SEO is a time-consuming process and results take time to see. It’s worth starting it as early as possible.
3. Use Strong Calls-To-Action
Calls-to-action (CTAs) are the phrases that encourage readers to perform a specific action. You’ve likely seen these on multiple websites. Examples include ‘Subscribe to our newsletter!’ and ‘Follow us on social media!’
You’ll need high-quality CTAs to make your website work for you. They can be tricky to implement effectively, however.
What works for a specific audience mightn’t be as effective for another. There are some rules of thumb to keep in mind. Simplicity is always recommended, as is conciseness.
Focusing on asking your readers to do something in a way that will best convince them to do so. While you may need to make tweaks over time, that’s a natural part of the process.
4. Make Your Contact Information Visible
Customers will often need to contact you. While live chat functionality helps with this, they’ll sometimes need to call you, email you, or even visit in person.
You’ll need to give them a way to do so. If they’re unable to contact you, then they wouldn’t be able to resolve any problems they may have with your product or service.
As such, it can be a way to help with your customer service. It also helps you build trust. When potential customers see detailed contact information, they subconsciously trust a firm more.
When you’re adding your contact information to your website, remember to include your:
- Phone Number
- A Contact Form
Armed with those, customers can contact you in a way they feel comfortable with.
5. Create Unique Content
Creating unique content is one of the most effective ways of boosting your search engine optimisation efforts. That’s not the only reason why it’s a recommended factor to implement.
The content is what populates your site; it’s what visitors look and read through. That isn’t limited to written content, however; you can also include video, audio, and imagery.
These all serve a purpose; to inform visitors about your business and convert them into sales. It’s important that you ensure this content is unique. Search engines could penalise you if it isn’t.
When you’re creating content for your website, focus on:
- Writing Specifically About Your Company: Search engines love team pages, about us pages, and more. Potential customers also like them; it lets them figure out what your company is about. Let them do so by creating this content.
- Focusing On Your Products Or Services: Your company pages will be some of the more general pages on your site. Alongside these, you’ll need to get specific with them. You can do so by creating content focusing on your products/services.
It’s also worth implementing a content marketing strategy. That involves the creation of blog posts, ebooks, videos, and more that draw in potential customers and convert them.
How To Make Your Company Website Work For You: Wrapping Up
Figuring out how to make your company website work for you can be a time-consuming process. You’ll have multiple factors to focus on and implement.
You shouldn’t expect to see results straight away; many strategies take some time to have an impact. You’ll need to keep that in mind when implementing them.
With patience and effort, however, there shouldn’t be anything stopping you from creating a business website that works for you.