Every person has different needs for their skin. Being able to narrow down the type of products that will work best for you can be a game-changer. 2025 has been a great year for skincare enthusiasts, with lots of brands focusing on what you need with some trending ingredients. 

First, you will need to identify the type of skin you are working with. Finding the right cleanser is the next step. Finally, being able to build a balanced routine will help to keep your skin looking healthy. Let’s help you do just that. 

Know your skin type

Before you can start buying everything your skin needs, you need to identify what you are working with. 

Oily skin is typically identified as having excess sebum and open pores. Dry skin is pretty obvious as it will be cracked, flaky, or tight. Many people will have combination skin. This is where different parts of your face have different needs. 

Whilst sensitive skin can affect people with any skin type, it is important you bear that in mind. Some products will irritate your skin, whereas they are fine for other people. Make sure you patch test any new products before adding them to your regimen. 

The right cleanser

Cleanser should be the basis for every skincare routine. It is perfect for wiping away impurities such as makeup residue, pollution, and dead skin, leaving your skin clean and fresh. 

Oily-skinned people should look for foaming cleansers that contain niacinamide or BHA. Niacinamide, or vitamin B3, helps to regulate oil production and minimize pores as well as strengthen your skin’s natural barrier. 

Dry or sensitive skin works best with gentle, hydrating formulas. Keep an eye out for those containing ceramides or aloe, which will soothe your skin at the same time as hydrating it. 

Trending ingredients for 2025

One of the key trends for this year has been science-based products with fewer ingredients. The ingredients that are used are really effective and active, such as peptides and tranexamic acid. 

A peptide cream is helpful for boosting collagen and improving elasticity, while maintaining the skin’s natural moisture barrier. Products featuring tranexamic acid are great for evening out skin tones. When twinned with sunscreen (which you should be wearing daily anyway!), discoloration reports are significantly reduced. 

Building a balanced routine 

Finding the right way to use your individual products is a bit of an art. Skincare regimens will differ, but there are some rules to follow. 

Cleansers should always come first to give your skin a fresh start for layering other creams and serums. Lightweight formulas are best used before heavier products. This allows them to sink into your skin without having to battle through richer layers. 

Once you have your products and routines locked down, you can be confident that your skin is always looking its best.