Contributed Post: Is Magento Right For Your Online Business?
Today, the e-commerce solution businesses choose plays a monumental role in the success of their company as a whole. After all, online shopping is booming at present and for a lot of companies, this represents the main source of their revenue. However, this is only the case if you use a good e-commerce platform.
If customers do not enjoy shopping on your website, or if they experience difficulty whilst doing so, they are not going to buy from you. There are many reasons why this may be the case, for example; your products may take too long to load, you may not use secure payment methods, your security may be lacking, navigation may be tricky, and so on and so forth. Security is a big one. Jumio ID Verification offers a seamless verification process and so there is no excuse for not prioritising this today. Instead of trying to find a way around all of these issues, people will simply go to your competitors’ websites. Thus, your rivals while be raking in the cash whilst the only thing rising for you will be your bounce rate.
There are lots of different e-commerce platforms available today, however, Magento is widely considered to be heads and shoulders above the rest. One of the main reasons why has to be the fact that it is an Open Source platform. In simple terms, this means that it won’t cost you a penny. Nonetheless, there is so much more to Magento than merely being a cost-free solution.
Magento helps you to provide the best user experience possible because you will easily be able to determine how well your site is performing. This is because of the vast selection of plug-ins that is available. The only way your e-commerce solution can progress and achieve optimum standards is if you are aware of its current standing and effectiveness. You will be able to monitor your sites performance, your conversion rates, and make the necessary amendments as a result.
Most people remark that the main reason Magento impresses them is because of the sheer number of diverse features the solution provides. To give you a better idea of the scope available, the following features are merely a handful of those available; multiple payment options, search engine optimisation, product suggestion tools, mobile commerce, wish lists, store credit, one license for multiple stores, security, optimised speed and performance, testing, global commerce, layered navigation, automated email reminders, and much, much more!
In addition to the points that have already been mentioned, the Magento interface is well worth a mention. Magento manages to achieve the ideal blend of being customer friendly yet highly flexible at the same time. This means you will be able to customise the interface to suit your business’s needs specifically.
A final point worth noting is the fact that the online world is ever-changing and therefore the need to update and adapt is ever constant. Thankfully you need not worry about lagging behind with Magento. They are constantly updating their solution to ensure that it is effective and up to date.
The extensive features and benefits of Magento customisation revealed
One of the main reasons why Magento is so popular is because it presents users with the opportunity to customise their online store extensively. This is extremely important. First and foremost, it ensures that your e-commerce store looks nothing like any of the others that are using the same platform. Furthermore, it guarantees that your website is one hundred per cent customised in order to suit your company and the target consumer base you are targeting. This is the only way you will reap maximum results.
The reason why Magento has managed to achieve this high level of customisation is that it offers users an extensive selection of features to choose from. This encompasses everything from order fulfilment, to catalog browsing, to marketing. Everything you could possibly want from your online store is made possible with the features Magento have to offer. It is worth delving into these a bit further in order to give you a greater idea regarding the scope of features available and how these prove to be so beneficial to so many different companies.
One of the best things about Magento is that it has an extensive selection of analytics and reporting features. It is integrated with Google Analytics. Furthermore, you will benefit on a wealth of reports covering all of the following; sales, tax, best-purchased products, best-viewed products, low stock, abandoned shopping cart, search terms, best customers, total sales refunded, tags, product reviews, coupon usage, and total sales invoiced. These reports allow you to inspect every single facet of your online store. This is imperative because it ensures that you have information which is unique to you and your company. This gives you the perfect platform to excel because you will be able to identify areas whereby you are faltering and thus employ a different tactic to turn it around. It is worth bearing in mind that with all of the features Magento offers you are assured to fix any issue.
In addition to this, other features whereby Magento gives you the platform to customise your site is in relation to the marketing tools they have on offer. There are a wealth of different productivity tools you can employ to ensure you reach out to your target customer base and improve your level of sales as a result. This includes everything from newsletter management, to free shipping, to bundling products and offering them at a discounted rate, to coupons, to new items promotional tool, to landing page tool for campaigns, to search engine optimisation, and much, much more. Magento covers all aspects. It ensures you are getting to the top of search engine result pages whilst also guaranteeing that your online store is customised in such a way that suits the user. This does not only relate to your target consumer base but also the specific user who is utilising your website at that moment in time. After all, by showcasing recently viewed products or suggesting products they may like you are directly appealing to that one person.
Last but not least, customisation also lies within the wealth of different product browsing features the platform has available. You have the opportunity to showcase your products off as best as you possibly can. Upload multiple photos. Allow the user to zoom in. Do whatever it takes to show your goods in the best light. Product reviews are another feature that is proving to be extremely popular as well. Those who have purchased from you before can leave their opinion in order to aid other buyers. If they leave a good comment this will convince others to purchase the product in question.
To conclude, the features mentioned only really scratch the surface of what Magento has to offer. Nonetheless, they should give you a good indication of how you have a wealth of different tools at your disposal to customise your website and ensure that it is optimised for your needs specifically.